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Hybrids Account for Half of Processor Revenue in 2011
Thursday, May 17, 2012 | IMS

According to a new report by IMS Research, recently acquired by IHS Inc., half of the $111 billion processor market was generated by hybrid processors that included two or more different types of processor cores.

Most notable of these is the 2010 introduction of the combined central processing unit (CPU) and graphics processing unit (GPU) by both Intel and AMD. This hybridization has eliminated the market for the integrated graphics chipset, but the GPU market is expected to continue thriving at estimated revenue CAGR of 4.1 percent from 2011 through 2016.

This hybridization appears to be a critical step in upping the competitive edge in computers but is also a step for these vendors into smartphones, tablets and other high performance embedded devices. Hybrid applications processor growth in smartphones and tablets are predicted with upwards of a 10 percent and 14 percent CAGR from 2011 to 2016 respectively.

“Through the last decade the mobile and media consumption device markets have been pivotal for this hybridization trend; Apple, Broadcom, Marvell, MediaTek, NVidia, Qualcomm, Samsung, St Ericsson, Texas Instruments and many other processor vendors have been offering heterogeneous application-specific processors with a microprocessor core integrating a GPU to add value within extremely confined parameters of space, power and cost,” says Tom Hackenberg, semiconductors research manager and author of the Comprehensive Processor Report.

Now that smartphone sales exceed computers, and tablets explode onto the market, these hybridized application specific mobile processors represent the next largest class of processor by revenue.

Hackenberg continues: “With double digit revenue growth in these markets, it’s not surprising to see major processor vendors such as AMD and Intel adopting this strategy to compete for computer market share and expending increasing research and development on embedded solutions. This hybridization is getting even more competitive with an Intel Atom-based smartphone on the market this month demonstrating that Intel is serious about entering the mobile device market by combining an x86 microprocessor, graphics licensed from NVidia and configurable security logic as a hybrid processor triple play to capture share.”

As economic and physical barriers to shrinking geometries raise concerns of the imminent demise of Moore’s Law, semiconductor providers are turning to hybrid processors as just one of many complementary technologies for increasing system level performance and adding processor value. IMS Research has identified no less than 20 processor vendors that now provide dozens of heterogeneous processing solutions on a single chip.


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